CEO DATELINE - American Trucking Associations launch infrastructure campaign
CEO DATELINE - American Trucking Associations launch infrastructure campaign
- April 5, 2019 |
- Walt Williams
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The American Trucking Associations has rolled out a new advertising and advocacy campaign to highlight what it characterized as the nation's deteriorating transportation infrastructure.
The campaign consists of a television commercial that debuted in the Washington, D.C., market this week and a website, Roadtoabetterfuture.com. The association also plans to run digital ads.
"The dismal state of our nation's roads and bridges forces the average commuter to waste 42 hours a year sitting in traffic," ATA CEO Chris Spear said in a statement. "Between time lost and the $1600 in vehicle damage and wasted gas the average American is saddled with, we are no longer at the brink—we are living in a crisis situation."
The campaign will also bring 18 state trucking associations to Washington to advocate for increased spending for infrastructure. ATA, along with business groups such as the U.S. Chamber of Commerce, has pushed for raising the federal tax on fuel to pay for repairs and upgrades to roads and bridges.
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